"People with goals succeed because they know where they're going." - Earl Nightingale
If you want to build your social media accounts into a valuable asset for your business, you need to set goals. Without goals, you're just you are unable to hold yourself accountable and have no barometer for success or failure. In other words, you're just hoping for the best.
Use this goal-setting template to create clarity and build the structure you need to be successful.